A new face for clean.
Verla
Wanting to challenge the cleaning category, Verla approached us to create the brand identity for a whole new range of hand care. Combining top of the range European design with a welcoming, easy-to-use Australian smile we set out to define Verla as a stand alone brand that welcomes all.
Our Services
Brand Creation | Identity | Web Design | Packaging | Art Direction | Copywriting | Brand Guardianship
“Working in a tight timeframe we knew from past experience working with Mustard that they could create a brand that would stand us in the best possible place from launch to today and the future” — Viv Aitken, MD
Our Approach
The team at Verla knew they had a great product. With 100% Australian made hand cleaning solutions and top of the range European designed modular distributors. It was our job to look at how we can disrupt their core industry to pay attention to a new way of clean. Bringing the teams bold, friendly and want for simplicity helped us to define the colour, logo mark and tine of voice around warmth, welcoming and the best bit about washing your hands, bubbles! The hand drawn logo type helped distinguish Verla as a personable brand that is proud to put it’s name to all it’s products.
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Accepted across the coast.
Verla’ s strong and positive brand has been welcomed from South Australia to Queensland. Using a unique and positive tone of voice the company has seen sales outgrow expectation — with the aim to have more happy hands across Australia in 2020!
